When search draws more visitors to your website, you will often come across the term backlink. Backlinks usually refer to links placed on other websites that point to pages on your website.
Why are they important?
So what do backlinks mean for your website? Google’s market dominance is increasing day by day, and many of its competitors are lagging behind dozens of popular search engines due to its proprietary PageRank algorithm.
At the time, PageRank differed from other search engines in the way the search results were ranked. In the past, the most common way to rank a website was to look at the current keywords and how relevant they are to your search query. However, this means that spam sites can easily fill the site with sites full of popular search terms, so that their pages rank higher in search results that have nothing to do with their content.
PageRank introduces another index that measures the relevance of a website to a search. Google treats every backlink you get from another website as a “vote,” that is, your website contains enough relevant and ideal information that other websites consider it worth linking to that link. In this way, Goggle reduces dependence on the keywords that appear on the website, and thus determines the degree to which it is ranked. At the same time, it encourages website owners to develop quality content instead of filling pages with keywords.
Anytime you link to another website on your own site, you actually vote for the link. Keep in mind that if your site contains links to sites that Google considers spam and suspicious, this will affect your PageRank. The same happens when links to your website regularly appear on suspicious websites. It makes sense that if you wander in bad company, you are likely to become a person.
While it is important to have a bank link, it is even more important to get a high quality link. In February 2003, Google granted its first patent, a method that can place more emphasis on links from authoritative websites. Some links from a range of reputable sites are far more beneficial to you than hundreds of links from lower ranking, lower quality sites.
How do you get backlinks?
Getting the ideal backlink from another website is a tedious process. In the past, websites usually only had links or resource pages, which were only used to display websites that the website owner thought would be of interest to you. You can send emails to websites with similar content to establish links on their websites, and you will be rewarded for doing so. As websites change, links and resource pages become more and more redundant, as links are embedded in the content itself where it fits the context.
When blogs appear, anyone with access to the Internet can publish and manage content online without any programming knowledge. As more and more content is created on the Internet in the form of articles or posts, it has become more common to link interesting bits of information in these posts. Here’s the easiest to get backlinks: Write interesting articles or posts that people want to read and share with others. Whenever your article is republished or shared on someone else’s blog, you automatically get backlinks without writing the article yourself. At the same time, you’re still attracting website traffic, so there’s really no reason not to.
and last but not least
Since Google has added over 200 other criteria for ranking websites, backlinks are still an important part of building your website based on search results. In fact, it created an entire industry that offers search engine optimization to help customers increase their search volume by creating high-quality backlinks. As Google engineers discover new ways to associate information with your search query, Google’s search engine is constantly being improved and updated. Today, effective ways to increase search traffic may not work within a few months. However, PageRank is the most important innovation that helped Google reach its current status, and it is likely to be here for a long time to come.