With all the updated and constantly changing algorithms from Google, Bing, and Yahoo!, it can be difficult to keep up with best SEO practices. Website backlinks in particular have caused a lot of confusion in the online community and severe penalties are being imposed on websites that fail to comply with regulations.
Unfortunately, it is difficult to understand these rules, so here’s a quick introduction to what a website backlink is, what you need to know, and the best way to build high quality forward backlinks.
What is a backlink?
The short definition of a backlink is any link that people can click that takes directly to your site from another place on the Internet. For example, if someone likes your business and recommends you via a link to your website on their blog, that’s a backlink. Likewise, if you put links to the website in other parts of the website, these are backlinks as well. Backlinks can be just your website, or they can be embedded in the text as anchor links. Regardless of the situation, the final touchstone of a backlink is “Does it lead to your website?” If so, it is a backlink. Unfortunately, this is only the only simple part of the equation, which is understanding what a website backlink is.
From here it gets a bit tricky (but I’ll try to simplify it for you!).
Website Backlinks | Why are SEO Backlinks Important?
Website backlinks are important because all search engines such as Google, Bing and Yahoo! Using algorithms to rank websites on the results page. In other words, when you need to recommend yourself to search engines, certain things have a greater impact on search engines. SEO backlinks carry a lot of “weight” in these algorithms, which means that when someone is looking for you or someone / like you / your business, they directly affect the ranking of your search engine results page (SERP).
As you know, the higher your ranking for related searches on the SERP, the more potential customers and visitors will enter your website. Therefore, there are reasons to believe that if backlinks rank you higher, you should do everything. There can be a lot of backlinks to the website, right?
Well, not that fast, that’s why I tripped! SEO backlinks are all about quality, not quantity. This is because if you have high quality backlinks, your ranking in search engines will only be higher. That is, the more popular and highly rated your website is by placing backlinks on your website, it will have a greater positive impact on your ranking. On the other hand, if the quality of backlinks is poor or low, they can negatively affect your ranking.
Think of it this way: if there are two groups of people talking about you to people asking about your services, and one of them is respected and the other is known scammers, then Google only wants to hear from highly respected groups. To this end, search engines use the site’s PageRank to “weight” the site’s backlinks.
The higher the PageRank of the site that created the backlink, the better your site will look in Google’s eyes. Search engines will think, “If so, then they will highly recommend them, then it must be a high quality site. We will recommend them too!” But if you get a lot of sites from sites with low PageRank backlinks, Google will say, “Hey, these people are not going to be respected by good pages. We are not going to respect them either.”
What’s the best way to build a good website backlink?
So, what’s the best way to make sure all your website backlinks are from quality websites? In the past, you could do things like request guest blogs or request backlinks, but now the best SEO practice is to focus on your own website and let the backlinks reach your own garden naturally. This is as the saying goes. By creating high quality websites with insightful, practical and original blogs, you will generate website backlinks organically.
These are also referred to as “no website backlinks required”, but whatever you want to call them (inbound links, inlinks, etc.), you can improve the quality by knowing the quality. If your product or service is good, and the material you put into it, the link will of course be fluid. Focus on answering urgent customer questions, not just “how do I get backlinks from my website”.
Provide insight into the industry and become an authority in your niche market. Give your opinion or give your own opinion on the situation and hot topics. When you do this, people not only want to share your content, but they also want to link to that content because they want to link to you.
As an online marketer and MLM trainer and consultant, April Ray has helped hundreds of new business owners get traffic