An effective optimization plan should include three main components: on-site SEO, social media, and backlinks. This article takes a look at the topic of backlinks and how you can use backlinks to improve your website’s ranking in search engines and increase your traffic.
What is a backlink?
Backlinks are hyperlinks from external sources that point directly to your website or web page. To explain me further, I can add a link to Wikipedia from this article. Clicking on this link will take you to Wikipedia and leave my website. To that end, I have provided backlinks to Wikipedia. Likewise, if Wikipedia added a link to my website on one of their pages, they would give me backlinks. Backlinks can come from many sources and we’ll explore some of the most commonly used techniques later in this article.
Why are backlinks important?
Backlinks provide two main benefits to your website: first, they help improve your search engine rankings; second, they also provide more options for impressions and you can access your website from external sources. Let’s understand these benefits in more detail.
The role of backlinks is like votes: they indicate to search engines that the links provided should deliver certain value and benefits. Backlinks are basically a way for other people to say they like what you offer. If you write an article that will benefit the readers of my website, I may decide to link to your website. If other webmasters read your article and link to you too, you will soon have multiple websites linking to the same page on your website. If this happens repeatedly on many different websites, it will indicate to search engines that the page on your website linking to that page must contain content that many other websites consider valuable.
The more votes (backlinks) you get on the site seem to show up in the eyes of search engines. However, not only the number of backlinks is important, but the quality of the source code is also important. As in other voting situations, the most authoritative, influential, influential, and credible voter is more beneficial to the voter. A backlink from a respected source is usually more valuable than many backlinks from a respected source.
Backlinks are always considered in terms of search engine optimization, but they also have another important advantage, and these benefits are often overlooked and their relevance is often underestimated. If you can create different backlinks from different external sources, and these backlinks all point directly to your website, you are more likely to be discovered.
If I want to browse Facebook, I might come across a page I like, and then I can check out their website. Maybe I’ll discuss something on the forum and read an interesting comment from someone’s article that links to their website. Since their comments seem interesting, I can check out their website. Therefore, backlinks can not only improve search engine rankings but also promote and emphasize the importance and quality of your website to a wider and wider audience.
What factors influence the quality of backlinks?
As mentioned before, when implementing a backlink strategy, the quality of the backlinks you want to achieve should be the first consideration. In the good times when search engines are not doing well, this is simply too difficult: the more backlinks you have, the higher your rankings. It’s that simple. However, as search engines’ ability to detect this behavior continues to evolve, there are now several factors to consider when adding new backlinks to a website. Ultimately, any backlinks you add should be from quality websites, and their sources and link locations should be different. It’s also important that backlinks look natural in their source, anchor text, link location and frequency of addition.
Ultimately, you should target backlinks from authoritative websites. Unfortunately, these issues are difficult to fix, especially if you have a brand new website (that’s why they have more value). After all, why does a popular and powerful website link to your little blog? However, as long as the websites you link to are more authoritative than yours, you will take advantage of their super features. A website’s authority can be roughly measured by evaluating the page rank (PR) and age of the domain name. Any website with a higher PR and domain age than yours is a candidate for backlinks. However, if your website has a PR of 1 and you are getting backlinks from a website with a PR of 3, then you will benefit, but with the passage of time become theme of the website is also an important factor to consider. If you have blog about gardening and many other gardening websites link to your blog it will indicate to the search engines that your blog is popular within this theme or niche. This will enhance your rankings as your website will appear highly relevant when keywords associated with this theme are searched for. Having links to your gardening blog from many other websites within this niche will also provide people with an interest in your niche direct access to your blog.
You may also want to consider related niches as these will also be of benefit. For a gardening blog you may want to target backlinks from websites that focus on home improvements, bird watching, sheds, ponds or any other possibly related topics. These will provide a varied backlink pattern that will appear natural without losing the focus of your theme.
The text that you use for you link is known as the anchor text and it is used to add links within a webpage without breaking the flow of the content. When a search engine comes across a link it reads the anchor text and if you use related keywords within your anchor text it will inform the search engines of the subject the link is related to. You should use keyword rich anchor text that is relevant to the destination of the link or the keyword you are hoping to improve your rankings for. If I was creating a backlink for this article my anchor text may be ‘backlink strategies’ or ‘why backlinks are important’ as these terms are relevant to the content of this webpage.
When links first started to appear within written web content terms were used such as ‘click here’ or a naked web address displaying a raw URL. These were used as a ‘call to action’ to make it clear to readers that a link was embedded within the words. But as people have become more familiar with links in text this call to action is not really required. Most people recognize a link when they see one and there is no longer a need to use ‘click here’ as your anchor text. The only time this would be relevant is if you are directing someone to a webpage about the term ‘click here’. Otherwise you should almost always use keyword rich anchor text as this is more relevant to the search engines and also allows your content to flow more freely.
- Bad example: To find out more about backlink strategies [click here].
- Good example: Find out more about [backlink strategies].
Final thoughts on backlinks …
Backlinks are links from external sources which are directed to your website. They are important for search engine rankings as they act as a vote and indicate value. In addition, backlinks will broaden your reach and accessibility, exposing your website to a much wider audience. You should aim to add backlinks from a range of high authority websites within your theme or niche and ensure that you use keyword rich anchor text where ever possible.
You now know what backlinks are and why they are important and the next lesson will focus on backlink strategies. We will look at a range of difference sources for obtaining backlinks along with pros and cons of each. Following this we will consider how to implement an effect and natural looking backlink strategy that will provide positive benefits over the long term.