Backlinks – What Are They? Why Are They Important?

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If you’ve always wanted to figure out how to score first on Google, Yahoo and MSN, you may have heard the term “backlink” by now. What is a “backlink”? Backlinks are text links from another website to your website. Backlinks are an important part of determining the rankings of major search engines. If you have many other websites linking to your website in a general search engine, your website should be more relevant. Search engines think that the more relevant your website is, the higher your ranking will be.

Before trying to get different links to your site from other sites, there are some important considerations to keep in mind with the backlink. In this article, I’ll introduce some basics to keep in mind when backlinking.

1. Make sure the keywords or phrases you want to target are in the backlinks.

All search engine optimization strategies start with keyword research. If you haven’t already, then you need to find out what keywords people can type into search engines to find a site like yours. After you decide which keywords and phrases to target, make sure to include those keywords and phrases in the backlinks.

2. Try to get links from relevant authoritative websites.

When it comes to backlinks, you want to make sure you get so-called “quality links”. A quality link is a link from another website related to your topic, which has been around for a while and hopefully has a certain page rank. Additionally, you want to stay away from websites with outbound links to entire pages. Pages that trade or provide links too often are generally considered non-authoritative. One of the best ways to get links is to reach out to people who blog about your specific product or service and ask them to comment or post news. Links from major news sites will never be harmed.

3. Where and how to get backlinks.

Getting backlinks can be a daunting task. No matter how high-quality backlinks are obtained, it will take time and a lot of work. There are some easy ways to get backlinks, but a good rule of thumb is “the harder it is to get backlinks, the more valuable the link will be.” That said, getting some simple backlinks can help you get indexed by Google and get through the link acquisition process. Some ways to get backlinks easily include posting to forums and user generated answer sites (such as Yahoo Answers). These links don’t have much weight, but any link will help.

Some other good ways to get backlinks include press releases, article submissions, contacting local newspapers, blogs and pretty much anyone who has a website is willing to write an article for you and your business and provide a link to your website . Since I describe in detail some of the ways you can get high quality backlinks to the website, please feel free to follow my follow up articles.

 

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