Backlinks, also called inbound links, are hyperlinks on one website that point to another website. Therefore, a link that appears on another website and points to your website is a backlink to your website. In the eyes of search engine robots, these links form a complex virtual network. The density and quality of backlinks are one of the most important elements used by search engines to determine the popularity and relevance of a website. Good backlinks can push your page to higher keyword search scope.
There are two types of backlinks backlinks developed by webmasters and natural or topical backlinks. From the search engine’s point of view, the two are more valuable than the first. On this topic, backlinks are considered more authentic because they usually occur based on the exchange of information or advertisements between websites. On the other hand, backlinks created by webmasters are considered less organic. This is an important point for website owners to be aware of as search engine algorithms can usually identify the differences between the two.
To better understand how search engines handle backlinks, treat backlinks as votes. The higher the number of votes your website receives, the higher your website ranking. But when it comes to search engines, all voices are different. Just getting a lot of backlinks doesn’t necessarily have to move your page to the top. They must be of high quality to count. For example, backlinks from Wikipedia pages to your website are considered more valuable than backlinks from obscure and rarely visited blogs.
But what is a high-quality backlink? Well, there are many parameters that can be used to define high quality backlinks. One is the page rank (PR) of the website linking to your website. The higher the rank, the higher the priority the backlinks will receive. High-quality backlinks also depend on the similarity of themes and keywords between the referring page and your own website. If the content differs significantly, the link will be given a lower priority. In the worst case, such links could be considered spam and completely ignored by search engine robots.
If you want your website to attract more visitors, backlinks must become an integral part of your overall strategy.